What You Should Know About Video SEO

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The term known as Video SEO describes the optimization of video content used for Search Engine traffic. The aim when using Video SEO is to make sure the video content is appearing in the Video Search Engines and the “organic” search results related to the main search engines. Also, the traffic should be directed to the user’s website and not the video hosting provider.

Here are a few important points that need to be taken into consideration for a review or plan for Video Seo strategies.

Always Provide Value

There is a little point that your website is found if you fail to provide a fantastic experience when an audience arrives. The points below associated with Video SEO are about proving the worth to viewers and not robots.

1.Use Videos To Offer new Information Or To Solve Problems

To get a video to rank well in association to search terms, the website owners needs to offer good content that either offers new information or solves a problem. This could include a basic whiteboard session or get a subject-matter expert to conduct a short video interview. It is a good idea for the website owner to think about what obstacles or problems the audiences face on a regular basis. The goal is to find a way to show viewers ways to accomplish goals cheaper, better or faster.

2.Make The Videos Easy To Browse As Well As Linking Them To Video Playback Pages

Group together the video assets while creating a “user-friendly video resource center” where viewers can search for content easily. The video gallery or portal should be set-up with tags or categories so that visitors can find what they are looking for as well as being able to navigate between the videos seamlessly.

3.Make Use Of Interactive Video Elements to Connect With Viewers

For each video that a visitor watches, the website owner can use this opportunity to direct the person to the next step. Using interactive video elements such as surveys, forms, quizzes and in-video links allow for a way to intercept the viewer at important moments as well as drive action. One of these examples, when creating a “how-to-video” for an app, the user can make use of in-video interactivity to link the viewer in a direct way to the place in the app that they can accomplish what they learned.

4.Use Transcriptions For Content, Usability, And Indexing

Transcriptions have the potential to have a significant impact on search rankings. To unlock content in videos, video transcriptions should be added directly to HTML on each page where the videos are being hosted. These transcriptions offer viewers an option to read the video if they are unable to listen while at the same time offering keyword richness that the search engines require.

5.Host The Videos On The Website Owners Own Domain

One of the most important actions that a website owner can take to gain more SEO value that comes from videos would be to host these on their domains.

6.Ensure There is A Video Sitemap

To ensure the nuts-and-bolts are nailed with Video SEO, the basics need to be covered using a video sitemap that has been properly configured. Each entry in the video sitemap has to include links to the landing page of a video. The Metadata is regarded as optional yet highly recommended. This can mean searching for video platforms online that can automate video sitemaps for the user, so they don’t need to be concerned about this issue going into the future.

In SEO

The Importance Of Video SEO

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Video SEO is known as vSEO or VSEO or Video Marketing at times. It is the process of optimizing video content for search engine rankings and traffic. The purpose of video marketing is to attract highly targeted traffic to your video and its content. Although videos have been there for a long time, Google didn’t include videos in their search results until about 2006-7. On the other hand, many companies were not interested in video SEO until recently. But today, a majority of businesses are interested in video SEO to take their businesses to the next level. This read offers information on the importance of video SEO.

Video SEO is extremely valuable when done correctly. It can attract highly targeted traffic to your videos and then to the company website. Mind you, the traffic that you get through video SEO is highly targeted to the product or service that you offer. These people are already searching for your product or service by typing a specific keyword into the search box on Google and the other search engines. Why not invest in effective video SEO and attract a portion of these visitors. It will help improve the brand visibility and conversions of your business. There are many reasons why you should invest in video SEO without further delay.

Videos show up more easily in the search engine results pages (SERPs) compared to websites. The latest studies show that videos have a 1-in-11,000 chance of showing up in the SERPs for a certain keyword. On the other hand, a website that uses text has only 1-in-500,000 chance of appearing in the SERPs for the same keyword. This shows the importance of investing in video SEO to make the best use of the method. It will help attract the right customers at a lower cost compared to most of the other marketing methods out there. Cisco estimates that more than 69% of all search is going to be video by 2018. You miss a lot of potential visitors when you don’t use video SEO for your business. This is why it is important that you take advantage of video SEO without further delay.

Making a quality video is not difficult today with the latest advancements in technology. There is so many free software on the Internet that will let you produce a high-quality video. You can upload the video to YouTube and other popular video sites for more exposure. That way you don’t have to spend a fortune to take advantage of video SEO. It is one of the cheapest marketing methods out there in this day and age. That’s why you need to invest in effective video SEO to take your business to the next level within a short time frame.

Although you find a host of video marketing services on the market, all these companies are not top-notch. That’s why you should do extensive research before finding the right video marketing service to perform video SEO for your business. There are many things to consider in this regard. The Internet is a great place to do your homework. You can easily find a reliable video SEO company in your area by searching Google. Make sure to do a background check on all marketing services before you pick the right candidate for the job. That helps save your money, time, and effort in the selection process.

In conclusion, video SEO is hugely popular today. If you don’t invest in video SEO, you will lose a lot in the long run.

In SEO

Learn About Video Search Engine Optimization

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Most people know what search engine optimization is, but they don’t know a lot about video search engine optimization. There are many benefits of video SEO, but it is a good idea to hire a professional. Below is information about what video SEO is, its benefits, tips, and advice and why you should hire a professional.

1. What Is It Video SEO- Video search engine optimization refers to optimization videos for Google and other search engines. The goal of this form of SEO is to get your videos noticed by the search engines. If you create a video, then you want it to be found in the search engines, and the best way to do this is to optimize your videos. In short, video SEO is very similar to other types of SEO, but the focus is on getting videos ranked.

2. Benefits Of Video SEO- The main benefit of video SEO is how powerful it is. If you have video content on a web page, the chances of it appearing on the top pages of the search engines are very high. However, the quality of the video content matters, so it’s important to create high-quality video content. A site that has many quality videos stands a great chance of appearing early on in Google’s search results.

Another benefit of video search engine optimization is are the conversion rates. Conversion rates tend to be higher with videos than any other type of content. In other words, video SEO can result in you making more sales and repeat business. If you want to make more sales and compete with your major competitors, then you should be using video SEO.

Video search engine optimization can increase your reach because when people like a specific video, they will likely share it on social media. When they share videos, this means, even more, people will watch it. Video SEO can increase brand awareness and increase your presence on social media. In turn, this can increase sales, and it can help you grow your brand much quicker.

3. Tips And Advice- Your videos should provide new information or solve specific problems and use interactive video features. You can use things such as forms, quizzes, surveys and in-video links. Furthermore, use 1-2 keywords in the video’s description and share your video on any social media sites you belong to. Another thing you want to do is allow others to embed your videos because this will increase visibility.

4. Hiring A Professional- A professional SEO agency can help you produce videos that rank well in the search results. They can promote your videos, optimize them and even help you develop your audience. In short, an experienced SEO agency knows what techniques work and what doesn’t.

However, you don’t want to hire just any old agency that offers video SEO services. Find an agency that has extensive experience with video search engine optimization and choose one that has a proven track record of helping their customers get their videos found. Not only that, but the agency you’re considering hiring shouldn’t use the same strategy for all their clients because nobody has the same exact SEO needs. What works for one person may not work for another person, so if a company offers cookie-cutter strategies, then you should not hire them.

It doesn’t matter what kind of website or business you run; you can benefit from video SEO. As you can see, there are many benefits of video search engine optimization. If you want to have success with this type of search engine optimization, then hire a professional SEO agency.

In SEO

HP ENVY x2: The perfect blend of style and substance

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Confused between a laptop and a tablet? Why not have both and flaunt the right device at the right time? But for budget friendly customers, buying both a laptop and a tablet is a pricy affair. That’s why HP’s latest offering empowers the consumers with the power of a notebook and the freedom of a tablet in one device. Known as HP ENVY x2, the uniquely designed ultraportable hybrid PC offers more choice to its users in how they access and share information. The all-in-one tablet-notebook hybrid, which can be easily detached from its keyboard through a seamless magnetic latch, offers complete flexibility to its users to create rich content when at work and have complete access to digital entertainment while on the go.

Let’s take a look at the compelling reasons to buy this ultraportable notebook-tablet hybrid:
A premium touch experience

If 13-inch laptops are too big for you to carry around and 10-inches too small, then HP ENVY x2 makes the perfect style statement with its 11.6-inch screen that works best for convertible devices. ENVY x2 provides a superb visual experience both indoor as well as outdoor. Featuring a multi-touch full HD display with IPS technology, HP ENVY x2 has the ability to take its user beyond the traditional keyboards and mouse experience with optimized touch interface. It boasts of a sophisticated all-metal aluminum design with edge-to-edge glass that offers soft, yet comfortable grip. The ENVY x2 weighs 3.1 pounds with its keyboard attached and just 1.5 pounds in its tablet mode.
The power of Windows 8

On an operating system level, the x2 runs on Windows 8 interface that supports all the apps you can think of. Windows 8 is fast and fluid and the core apps include in the device are Internet Explorer, News, Maps, etc. The Atomic processor is adequate to run all the legacy apps on the device. With Windows 8 technology, the HP’s TouchSmart experience goes beyond the desktop and delivers multi-touch technology to notebooks and tablet users.
Performance

With the latest Intel Core processors, the HP ENVY x2 Ultrabook is high on performance front. The notebook offers exclusive HP innovations like HP CoolSense technology for a cooler PC, HP ProtectSmart for hard drive protection, an HP Imagepad for gesture navigation and multi-finger control, an HP TrueVision HD Webcam, and apps like HP Connected Photo and HP Connected Music for easy access to the entertainment hub. Along with that, the convertible also offers mSATA solid-state drive with Intel Rapid Start, Intel Anti-Theft, Identity Protection, Smart Response, and Smart Connect technologies, and a full array of ports like Gigabit Ethernet, HDMI, and USB 3.0.

Thus with all these features, HP ENVY x2 is an attractively built versatile laptop that comes at a relatively affordable price of $849.99.