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The Importance Of Video SEO


Video SEO is known as vSEO or VSEO or Video Marketing at times. It is the process of optimizing video content for search engine rankings and traffic. The purpose of video marketing is to attract highly targeted traffic to your video and its content. Although videos have been there for a long time, Google didn’t include videos in their search results until about 2006-7. On the other hand, many companies were not interested in video SEO until recently. But today, a majority of businesses are interested in video SEO to take their businesses to the next level. This read offers information on the importance of video SEO.

Video SEO is extremely valuable when done correctly. It can attract highly targeted traffic to your videos and then to the company website. Mind you, the traffic that you get through video SEO is highly targeted to the product or service that you offer. These people are already searching for your product or service by typing a specific keyword into the search box on Google and the other search engines. Why not invest in effective video SEO and attract a portion of these visitors. It will help improve the brand visibility and conversions of your business. There are many reasons why you should invest in video SEO without further delay.

Videos show up more easily in the search engine results pages (SERPs) compared to websites. The latest studies show that videos have a 1-in-11,000 chance of showing up in the SERPs for a certain keyword. On the other hand, a website that uses text has only 1-in-500,000 chance of appearing in the SERPs for the same keyword. This shows the importance of investing in video SEO to make the best use of the method. It will help attract the right customers at a lower cost compared to most of the other marketing methods out there. Cisco estimates that more than 69% of all search is going to be video by 2018. You miss a lot of potential visitors when you don’t use video SEO for your business. This is why it is important that you take advantage of video SEO without further delay.

Making a quality video is not difficult today with the latest advancements in technology. There is so many free software on the Internet that will let you produce a high-quality video. You can upload the video to YouTube and other popular video sites for more exposure. That way you don’t have to spend a fortune to take advantage of video SEO. It is one of the cheapest marketing methods out there in this day and age. That’s why you need to invest in effective video SEO to take your business to the next level within a short time frame.

Although you find a host of video marketing services on the market, all these companies are not top-notch. That’s why you should do extensive research before finding the right video marketing service to perform video SEO for your business. There are many things to consider in this regard. The Internet is a great place to do your homework. You can easily find a reliable video SEO company in your area by searching Google. Make sure to do a background check on all marketing services before you pick the right candidate for the job. That helps save your money, time, and effort in the selection process.

In conclusion, video SEO is hugely popular today. If you don’t invest in video SEO, you will lose a lot in the long run.